Most businesses are not doing well today and most organisations are losing their competitive advantage because they have failed to deliver value to their customers. This workshop will educate the participants on identifying, anticipating and satisfying customer requirements at a profit. Category Marketing strategies for Businesses, Entrepreneurs, University Students and Senior Managers from all sectors Level Beginner and Intermediate Language made in English RequirementsParticipants can come from all levels i.e.: strategic, tactical or operational staff and from different sectors/industries from around the world. Project Managers, Project Coordinators, University Students, Entrepreneurs, Private Sector Workers, NGO Staff, Public Sector Officials who wish to understand and be able to apply the various concepts of Marketing are encouraged to register and join the session.